Tenant’s contents insurance

Aon arranges tenants’ contents insurance schemes for housing associations and other providers of social housing


The benefit of contents insurance is clear; financial protection in the event of loss. It’s our mission to make this protection available to as many tenants as possible and provide peace of mind to the vulnerable and financially excluded. Working in partnership with you towards this, we are dedicated to raising awareness and maximising take up of your scheme for the benefit of all.

Why work with Aon?

We offer committed support & marketing for your scheme. We continuously support your scheme, giving you your own personal client manager to form a close working relationship, and a dedicated marketing budget. Find out more and see our client marketing case study.

A wealth of experience in the industry

Aon has been working with councils and housing associations on tenants contents insurance schemes for over 20 years . The scheme is underwritten by Aviva Insurance, providing the confidence of a recognisable and trusted brand as well as ensuring a quality claims service.  Find out more about Aon & Aviva’s experience in this industry.

Commitment to the industry

We are committed to the social inclusion agenda. See our pledge to raising the level of understanding of home contents insurance and its benefits.

Aon has been working with councils and housing associations on tenants contents insurance schemes for over 20 years. Our team of client managers all have a wealth of knowledge and significant experience in this industry.

Personal service backed by a global broker

Although we pride ourselves on our personal level of service, Aon is a global company and the UK’s number 1 broker (Insurance Times 2013), giving you peace of mind that we can offer an ongoing, professional service for your scheme over the years.

Committed, award winning insurer

The scheme is underwritten by Aviva Insurance, the General Insurer of the Year (Insurance Times 2012), providing the confidence of a recognisable and trusted brand as well as ensuring a quality claims service. Aon and Aviva have been working together for 20 years, and with a close working relationship, use their collective knowledge and experience to provide support and maximise the success of our schemes. 

Aviva have a dedicated claims service which achieves a high level of customer satisfaction.  

“We use dedicated loss adjusters for this service, making the claims experience as simple as possible with support being given every step of the way. They have a local presence and make a point of paying a personal visit on the majority of covered claims. The quality of their service is reflected in their customer satisfaction and audit results.” Karen Arthur, Schemes Trading Underwriter, Aviva. 



We are committed to offering continuous support for your scheme, with a dedicated client manager who will help grow your scheme with marketing support.

Personal support from your client manager

Your client manager will work with you to raise awareness of the scheme amongst tenants and front line staff. A summary of the teams credentials are available at the back of our brochure. Download our brochure

Marketing support

With a dedication marketing budget, we will help you to develop a communications strategy that is right for your scheme. We have a marketing portfolio of different themes which can be personalised for your campaign, including your logo, messages and colour palette.

Some examples of what we can offer:

  • Targeted mailings: 

    Target tenants with a tailored message, for example, a focus on peace of mind for the over 60’s. 

  • Event support: 

    Banners and flyers for tenants’ events, alongside give-a-ways such as pens, keyrings and trolley tokens. 

  • Rent statement inserts:

    Reach all your audience with flyers sent out with your rent statements.

  • Posters and flyers:

    Display posters and flyers in payment offices and stairwells.

  • Keyrings for new tenants:

    Use branded keyrings on keys that are given to new tenants for scheme awareness.

  • Newsletter / website articles:

    We can provide topical/seasonal articles for you to publish in your newsletters, on your website or on your social media pages.


We believe that everyone in our industry should be doing their bit towards financial inclusion. We see our part in this going beyond simply facilitating tenants’ contents insurance schemes: we pledge to help raise the level of understanding of home contents insurance and its benefits.

Our pledge:

  • To keep our language and communications simple, clear and easy to understand
  • To contribute towards financial education, raising awareness of the benefits and need for insurance to financially excluded people

Proud supporters of Quids in!

To help us in our pledge, we are working with the Social Publishing Project, who publish Quids in! magazine. Quids in! is distributed to 200,000 households across the UK every quarter. It is designed to help people understand and manage their money better, with informative money advice and easy to read engaging articles.

We feel Quids in! magazine is a brilliant opportunity for us to reach out to people, helping them to understand insurance and how it can protect them.

For more information on Quids in! please visit: www.socialpublishingproject.com

Case study

Case study – Orbit Propoints campaign

Matthew Mckinley, Client Manager at Aon, worked with Orbit to run a bespoke promotion to combined tenants contents insurance and their residents reward scheme: 

“Orbit Heart of England run a rewards scheme for tenants, which they call Propoints. They wanted to combine the promotion of Propoints with their tenants’ contents insurance scheme, allowing residents to use their Propoints to pay for up to 50% of their insurance premium. 

We worked with Orbit Heart of England to understand their Propoints scheme and develop the promotion and campaign plan. We then developed campaign material to get the promotion out to residents. 

The campaign included flyers to go in new residents’ packs. The housing officers would then talk to residents about the promotion at their settling in visit and check they had considered their insurance needs. Aon also provided banners and give-a-ways to be used at residents’ events.” 

Orbit Heart of England commented that they were grateful for all the help and support provided by their Client Manager Matthew. 

About Aon

Aon has been working with councils and housing associations on tenants contents insurance for over 20 years



Customer reviews & testimonials

  • Wythenshawe Community Housing Group 

    “Both Parkway Green and Willow Park appointed Aon because  we felt more comfortable providing the product for our customers. The premiums are low and the coverage good. It offered us flexibility should we want to change the scheme and we also had experience of the scheme through the Manchester Tenants Scheme so it seemed a natural choice for us. We also knew that the claims service was good from feedback from our customers.”

  • Rochdale Boroughwide Housing

    “This year, for the first time, RBH involved our Tenants Panel in the tender process. Although they were keen for the tenants they represent to get the best value for money, they also understood the importance of the premiums being guaranteed for the term of the agreement and that the cover was the best available. The panel believe that the premium levels offered by Aon/AVIVA along with the marketing commitment will ensure the current success of RBH's scheme and hopefully encourage more tenants to insure their possessions.”

  • Gentoo

    “Gentoo Group have been working closely with Aon for over 2 years now for our home contents and crisis protection schemes. Aon have supported Gentoo in all aspects of our scheme as well as supporting us in exploring and developing new products. Aon offer a first class, professional service with that personal touch and we look forward to continuing to work closely with Aon.” 
    “Aon offer a first class, professional service with that personal touch”

  • City West Housing Trust 

    “We are really pleased with the level of service we have received from Aon and Aviva. They have offered us ongoing personal support for the many years we have been with them and it is for that reason we have re-appointed them on a number of occasions. We have been working with Ally our client manager for more than ten years and Ally has always given us any support we have needed. Ally is very helpful and we have a fantastic working relationship!”

  • Bolton at Home, current client

    “Aon work with us to provide all manner of marketing activities, helping us to get the message out to tenants the importance of being insured. Promotion is important to make sure tenants are informed about the risks of not having insurance, and Aon have been very supportive about working with us on regular and targeted marketing campaigns.
    We appointed Aon and Aviva as they, like us, are actively involved in all aspects of ‘Financial Inclusion’ which gives us confidence that not only do they fully understand our needs, but those of our tenants too.” 

  • Great Places

    “Aon and Aviva have offered us ongoing personal support for the last 3 years we have been with them and it is for that reason we extended our agreement to work with them for a further 2 years.”